Marketing is essential for every company’s bottom line. Even (and especially) in our current climate, you still need to focus on getting your business out there in front of potential customers. It’s natural to feel cautious about spending a lot of money on marketing efforts right now, so here are some suggestions about how to keep it going without breaking the bank.
Social Media. Social media has possibly never been as significant as it is right now. As people are spending more time indoors, at home, and on devices, you need a strong and consistent social media presence. There are many cost-free avenues for advertising your brand, including Facebook, Instagram, and Twitter. And for the younger demographic, this is where the party’s at. Many Millennials and Gen Z-ers often favor perusing an organization’s social media feeds over a website when learning about a new company. So make sure you’re there, and that your brand voice is consistent and informative. If you have a more robust budget, you can even pay to promote your posts to get more eyes on your products and services.
Website Updates and Optimization. You have a website, but when is the last time you gave it some attention? Your website should reflect the most current information about your company and work well with the latest technology. How does your website look on a mobile device? Is it responsive? Did you make changes to your operations during the pandemic that your customers need to know about? Does it showcase your latest work or project? These are all important considerations and can potentially make the difference between more business or less. Spend some time right now getting your website in order to make sure you’re capturing all the traffic and leads possible.
Direct Customer Communication. Social media and websites are for anybody and everybody to look at, so they necessarily contain a broad message. But don’t forget about your customers; the people who have already purchased from you. They are your best source of potential revenue and you should be reaching out to them directly. Depending on the type of business your company engages in, and the type of customer data you have, you can send targeted email campaigns or even direct mail postcards. Be sure to include strong calls to action and perhaps a special offer or opportunity to share a premium experience. You haven’t forgotten about your customers—make sure they don’t forget about you.
Social media, website design, email campaigns, and printed advertising pieces are all crucial marketing elements. SDA can help you with all these and more. Our designers and developers have experience in working with clients across a multitude of industries, and can bring their expertise to your project and work within your budget. Get in touch with us today and let’s work together on keeping your company strong.