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About Hobie Alter Book

Last fall, SDA had the honor of art directing Hobie Alter’s epic biography: Hobie, Master of Water, Wind and Waves. The book features 585 photographs and illustrations that document Hobie’s legendary life and career. The SDA studio was filled to the brim with editorial copy and photos for the most part of six months. Hoping to complete the book by Fall kept our Creative Director Mark Hancock with his nose to the grindstone all summer. The result was arguably the finest piece of work to flow through the SDA offices in many years. Being tasked with graphically compiling the story of such an industry icon and waterman was not taken lightly by SDA’s crew.