Creating trade show marketing is tougher than most, basically because you have to be all things to all people. What might resonate to a certain demographic can fall on deaf ears to another. Working with the folks at AIMExpo has been very rewarding — they inspire and educate. This group lives and breathes all things motorcycle related, and the combination of knowledge and passion that they’re able to pass on to SDA creates a solid marketing partnership. Now in year two, SDA is helping dial-in the vision and message of this truly one-of-a-kind trade show, and enjoying the ride.