It’s finally here, folks! California will open officially for businesses on June 15, 2021. The world is ready to get back at it. Is your business ready? There’s never been a better time to make a good impression, to make new connections, and to grow your business. Your marketing materials and digital online presence will communicate to new and existing clients how prepared your company is to move ahead successfully. If you’re wondering where to start or want a check list of the best marketing to-do items, then you’re in the right place! We’ll share our must do’s and then some next steps for you when you’re ready. We can assist you with implementing all of these and work within your budget to complete your customized list.

1. Your logo and branding makes your business recognizable. Whether you need a new logo or a refresh on your current one, this is an excellent place to commit marketing dollars. Your logo and branding are the starting point for all your other marketing materials. Once that’s done, most certainly plan on new business cards and stationery, billing sheets, and envelopes. All of these demonstrate that you are professionals who attend to details.

2. Trade Show materials: yes, we said Trade Show. As large gatherings become the norm again, Trade Shows will be in full force. Your trade show booth,  brochures, catalogs and packaging will entice customers to stop and take a look and give them something to take back to their team as they consider purchasing your product. Using the same old stuff from 2019 doesn’t show much initiative!

AIMExpo Signage by SDA Creative

3. Your website is always key. Your customers check you out online more now than ever before! Having a high-functioning and appealing website will be key to generating new business. The SDA Creative team can create a budget that works for you, so you can have a website that works for you.

4. If you don’t currently have a presence on social media, here’s your moment to light this candle. Many people thought the social media influence would be fleeting. We now know it’s here to stay. Case in point….notice how people always have their face in their phones? Yes, they’re on their social platforms. Get their attention and you might get their business. Plus, millennials tell us they check out businesses on their social pages before even going to their websites or their stores! SDA’s certified social media experts take the tedious work out of your social presence and tracks the results.

We all want to present our businesses in the best light. Your marketing materials are key to doing just that. SDA Creative can help you decide where to spend your marketing dollars and our expert, professional team is on your side! We can take the stress out of moving your marketing plan forward. Congrats on making it through this last year. May your business be robust and fruitful this summer!

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