A picture is worth a thousand words, and nowhere is that more true than photos of your products. Your company can have the most amazing goods or services, but if you don’t have equally amazing photos, it’s going to be hard to sell them. And in today’s crowded marketplace it’s more important than ever to have high-quality photos that showcase your products in the best possible way. Whether that means hiring a professional photographer or learning how to take great pics with your smartphone, SDA is here to help you get the most out of your photography.
What do you need great photography for? Your marketing materials need clear and engaging photos that resonate with customers. The cover of your brochure, the home page of your website, social media posts, and any ads that you run will need great photography. Is it a photo of someone using your service? Is it a composite image of multiple products? Keep in mind that putting effective advertising together is not just a matter of having great photos, but also of selecting the right photos. Marketing is a significant investment already, and using the services of a creative firm like SDA will help you get the most bang for your buck.
Why does it need to be great? Thanks to modern media—first newspapers and magazines, then television, and now the internet and social media—consumers are more visually driven than ever. Social media in particular has raised the bar for visual content. People spend a lot of time on their phones looking at images, and if you want a potential customer’s attention your images need to be outstanding. Having great photos also adds legitimacy to your business; it sends the message that you care about quality and have invested time and energy into the details. Isn’t that the type of company you want to do business with?
How SDA can help. SDA has years of experience with helping produce great photography. Our clients have differing levels of need with their product photos, and we can assist with the process at any stage. Do you need someone to plan a large photoshoot on location, hire talent, and execute the entire thing from start to finish? Do you need in-house product photography? Do you want to send us a box of parts and have us shoot them in our studio? Or do you just need help cleaning up and processing existing photos? SDA can do all of that and more. Whatever your needs are, we can make your photos look their absolute best to help you sell your products or services.
Great photography is an investment, and a very worthwhile one at that. Having an organized library of all your product images will save you time and allow you to take advantage of marketing opportunities as they come along. Many times we’ve had clients come to us to put together a flyer for a last-minute promotion or they suddenly have an opportunity to present their products to a large distributor and need a sales sheet. Luckily for them, we’ve been able to create robust, effective creative materials because they already had the photos they needed. Create your own good luck and invest in great photography today. Get in touch with SDA and see how we can help.