SDA Creative

where ideas
come to life

Keeping it Simple

Keeping it Simple

When in comes to print advertisements, we’ve seen it all – ads that want to say far too much and cram it into a small area. Lengthy headlines, never ending bullet points, and even complex text leave the viewer confused about the ad’s goal and true benefits of...
Twenty-Twenty-Fun

Twenty-Twenty-Fun

Color specialists tell us that since folks have been inside all year they are drawn to and craving the colors of the great outdoors. Most especially the beautiful greens of the forest and blues of the ocean.  Makes sense, doesn’t it? Knowing the colors your...
In Remembrance of SURFER Magazine

In Remembrance of SURFER Magazine

Before SDA Creative was born, Mark Samuels was the Advertising Art Directer for SURFER Magazine for 15 years. This article on how he was hired for the job was originally written in 2014 by Corky Carroll for the OC Register.   Graphic Designer Recounts How a ‘Cub’...