


by Carole Samuels | Sep 20, 2017 | Design Matters, Marketing, News & Announcements
Our view is GREAT. Most days, we’re able to open up the windows and enjoy the fresh air and sea breezes. The coastline offers some entertaining viewing. A variety pack of characters tend to hang out on the coast. This summer we have had a bird’s-eye view...by Carole Samuels | Sep 6, 2017 | Design Matters, News & Announcements, Uncategorized
Instagram has been a player in the social media game for a while now. The millennials love it. Facebook is, for many, so yesterday. SDA took a while to jump on the IG bandwagon, and with good reason. But before we share why, let’s take a look at why we’re...Making the world aware of your brand’s existence, purpose, and defining characteristics is the core objective of a good branding strategy. A branding strategy is a flexible, long-term approach that frequently needs to be reviewed over time based on its effectiveness (or lack thereof).
When creating this type of strategy, it is crucial to define how success will be measured upfront because branding plans frequently incorporate elusive, difficult-to-quantify features. Although each of our clients will approach determining success in a different way, all will generally include the same components in their strategy.
What are the goals of your brand, and how do you convey them? What challenges will your brand solve and how will it help its intended customers?
How do you recognize your ideal clients? Who will the brand profit? What emotions do and would these customers desire to feel?
Who are the competitors in your industry? What are they already providing what your potential customers want and how?—and how do they do it?
How do you entice prospective clients? What style and voice will your brand adopt to fulfill its objectives?