


by Carole Samuels | Dec 9, 2015 | Client Spotlight, News & Announcements
Pull up your chair, grab your pencil, and get ready to own your holiday gift list because SDA has got some cool, unique gifts suggestions for you, right here, right now. For the Golfers on Your List Tee Claw: The Tee Claw enables golfers to use a real tee on synthetic...by Christina Jensen | Dec 2, 2015 | News & Announcements
With the holiday season in full swing, many of our customers and even ourselves can feel over stimulated with all of the sales, emails, commercials and radio ads vying for our business. As a follow up to our Five Essential Marketing Tools, we bring you Five...Making the world aware of your brand’s existence, purpose, and defining characteristics is the core objective of a good branding strategy. A branding strategy is a flexible, long-term approach that frequently needs to be reviewed over time based on its effectiveness (or lack thereof).
When creating this type of strategy, it is crucial to define how success will be measured upfront because branding plans frequently incorporate elusive, difficult-to-quantify features. Although each of our clients will approach determining success in a different way, all will generally include the same components in their strategy.
What are the goals of your brand, and how do you convey them? What challenges will your brand solve and how will it help its intended customers?
How do you recognize your ideal clients? Who will the brand profit? What emotions do and would these customers desire to feel?
Who are the competitors in your industry? What are they already providing what your potential customers want and how?—and how do they do it?
How do you entice prospective clients? What style and voice will your brand adopt to fulfill its objectives?